The Celebrity Effect: How Attribution Style and Scandal Severity Interact with Emotional Attachment to Shape Consumer Behavior after Scandals

Additional Metadata
Keywords	Emotional Attachment, Celebrities, Scandal, Severity, Attribution, Negative Publicity, Endorsement
Thesis Advisor	de Bliek, Ruben, Chakrabarti, Ronika
Persistent URL	hdl.handle.net/2105/79270
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dordoni, Camilla. (2025). The Celebrity Effect: How Attribution Style and Scandal Severity Interact with Emotional Attachment to Shape Consumer Behavior after Scandals. In Marketing Management.http://hdl.handle.net/2105/79270

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