The Impact of Attribution Style and Moral Disengagement on Purchase Intentions in Brand Scandals: The Moderating Role of Brand Type in Luxury vs. Fast Fashion

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Keywords	Brand Scandal, Moral Disengagement, Luxury Fashion, Fast Fashion, Celebrity Scandal, Attribution Style, Purchase Intention
Thesis Advisor	de Bliek, Ruben, Chakrabarti, Ronika
Persistent URL	hdl.handle.net/2105/79271
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Melicar, Edoardo. (2026). The Impact of Attribution Style and Moral Disengagement on Purchase Intentions in Brand Scandals: The Moderating Role of Brand Type in Luxury vs. Fast Fashion. In Marketing Management.http://hdl.handle.net/2105/79271

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