Beyond the Meat Dynasty: The Influence of Vegan Menu Options on Gen Z’s Consumer Behaviour in Fast Food Chains

Additional Metadata
Keywords	Gen Z, Vegan Food, Consumer Behaviour, Social Influence, Health, Framing Effect, Switching Behaviour
Thesis Advisor	Kochuyt-van Calster, Thierry, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/79273
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Marhe, Juliette. (2025). Beyond the Meat Dynasty: The Influence of Vegan Menu Options on Gen Z’s Consumer Behaviour in Fast Food Chains. In Marketing Management.http://hdl.handle.net/2105/79273

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