Buy now, pay later decisions: The interplay of message framing, digital financial literacy, and consumer behavior.

Additional Metadata
Keywords	Message framing, Financial Literacy, BNPL, Buy Now, Pay Later
Thesis Advisor	Martinovici, A., Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/79274
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kumar, Kajal. (2025). Buy now, pay later decisions: The interplay of message framing, digital financial literacy, and consumer behavior. In Marketing Management.http://hdl.handle.net/2105/79274

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