Creativity As A Signal: A Study Into How Brands Can Use Creative Advertising To Portray Effort And Care Towards Their Customers

Additional Metadata
Keywords	Creativity, Advertising, rating, perception, effort
Thesis Advisor	Caprioli, Sara, Krefeld-Schwalb, Antonia
Persistent URL	hdl.handle.net/2105/79276
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Besana, Lorenzo. (2025). Creativity As A Signal: A Study Into How Brands Can Use Creative Advertising To Portray Effort And Care Towards Their Customers. In Marketing Management.http://hdl.handle.net/2105/79276

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