The Impact of Greenwashing on Consumer Responses in the Fashion Industry

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Keywords	greenwashing, fast fashion, luxury fashion, green purchase intention, brand avoidance, green skepticism, brand hypocrisy
Thesis Advisor	de Bliek, Ruben, Chakrabarti, Ronika
Persistent URL	hdl.handle.net/2105/79278
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Meyer, Marie. (2026). The Impact of Greenwashing on Consumer Responses in the Fashion Industry. In Marketing Management.http://hdl.handle.net/2105/79278

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