When Can More Become Less? A Study of the Trade-offs in Multifunctional Cosmetics

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Keywords	Multifunctional Cosmetics, Goal-Dilution Effect, Perceived Performance, Perceived Usefulness, Schema incongruity theory, Hedonic products, Product Attitude
Thesis Advisor	Caprioli, Sara, Kusterer, David Jakob
Persistent URL	hdl.handle.net/2105/79281
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Berger Carnall, Sara. (2025). When Can More Become Less? A Study of the Trade-offs in Multifunctional Cosmetics. In Marketing Management.http://hdl.handle.net/2105/79281

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