Experiential Marketing in Luxury:  Local Cultural Elements and Their Influence on Brand Trust in a Globalized Market

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Keywords	Experiential marketing, Brand experience, Democratization of Luxury, Perceived brand authenticity, Immersive pop-up events, Luxury cosmetics industry, Cultural symbols
Thesis Advisor	Govers, Robert, Gabel, Sebastian
Persistent URL	hdl.handle.net/2105/79282
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Klemm, Viktoria. (2026). Experiential Marketing in Luxury: Local Cultural Elements and Their Influence on Brand Trust in a Globalized Market. In Marketing Management.http://hdl.handle.net/2105/79282

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