How do sponsorship type (team vs. event) and perceived goodwill/ubiquity influence consumers’ attitudes toward the sponsor?

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Keywords	Esports Sponsorship, Perceived Ubiquity, Perceived Goodwill, Purchase Intention, Sponsorship Type
Thesis Advisor	Al-dhabyani, Yaser, Liberali, Gui
Persistent URL	hdl.handle.net/2105/79283
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Huang, Danni. (2025). How do sponsorship type (team vs. event) and perceived goodwill/ubiquity influence consumers’ attitudes toward the sponsor?. In Marketing Management.http://hdl.handle.net/2105/79283

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