Sponsorship activation in esports: How firms can leverage promotions and co-creation as sponsorship-linked marketing activation strategies in esports.

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Keywords	Sponsorship-linked marketing activation, Promotion, Co-creation, Esports, Sponsorship
Thesis Advisor	Al-dhabyani, Yaser, Liberali, Gui
Persistent URL	hdl.handle.net/2105/79284
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fus, Fabian. (2025). Sponsorship activation in esports: How firms can leverage promotions and co-creation as sponsorship-linked marketing activation strategies in esports. In Marketing Management.http://hdl.handle.net/2105/79284

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