Beauty Industry Professionals’ Views of the Impact of Hyper-Personalised Augmented Reality Services on Customer Purchasing Behaviour

Additional Metadata
Keywords	hyper-personalisation, augmented reality (AR), hyper-personalised AR, purchase behaviour, beauty industry
Thesis Advisor	Thomassen, Jean-Pierre, Dupont, Lennie
Persistent URL	hdl.handle.net/2105/79285
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Skura, Ilaria. (2025). Beauty Industry Professionals’ Views of the Impact of Hyper-Personalised Augmented Reality Services on Customer Purchasing Behaviour. In Marketing Management.http://hdl.handle.net/2105/79285

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