An investigation into the drivers of satisfaction with retail chatbots in the pre-purchase phase: a qualitative analysis of Generation X and Generation Z customers

Additional Metadata
Keywords	Customer Satsifaction, Generation X and Z, Expectation-Disconfirmation Theory, Pre-purchase phase, Retail chatbots
Thesis Advisor	Thomassen, Jean-Pierre, Dupont, Lennie
Persistent URL	hdl.handle.net/2105/79286
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Beckand Verwée, Isabel. (2025). An investigation into the drivers of satisfaction with retail chatbots in the pre-purchase phase: a qualitative analysis of Generation X and Generation Z customers. In Marketing Management.http://hdl.handle.net/2105/79286

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