Topic 23. E-sport marketing and consumer behavior

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Keywords	loot boxes, cognitive dissonance, post-purchase behavior, loss-chasing behavior, video game gambling mechanics, impulsivity, loss aversion
Thesis Advisor	Al-dhabyani, Yaser, Liberali, Gui
Persistent URL	hdl.handle.net/2105/79287
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Petrov, Sava. (2025). Topic 23. E-sport marketing and consumer behavior. In Marketing Management.http://hdl.handle.net/2105/79287

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