The effect of game-product congruence levels on purchase intention in games

Additional Metadata
Keywords	In-game advertisement, game-product congruency, purchase intention, Need for cognition, Attitude towards IGAs, Marketing
Thesis Advisor	Al-dhabyani, Yaser, Liberali, Gui
Persistent URL	hdl.handle.net/2105/79288
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Vries, Thijs. (2025). The effect of game-product congruence levels on purchase intention in games. In Marketing Management.http://hdl.handle.net/2105/79288

Publication