A World Beyond Reality: Positive Emotional Engagement in Animated versus Real-Life Advertising

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Keywords	ad attitude, purchase intention, emotions, animated advertising, real-life advertising, Facial Expression Analysis, positive emotions
Thesis Advisor	Boksem, Maarten, Schley, Dan
Persistent URL	hdl.handle.net/2105/79290
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gavazzi Rodriguez, Chiara. (2026). A World Beyond Reality: Positive Emotional Engagement in Animated versus Real-Life Advertising. In Marketing Management.http://hdl.handle.net/2105/79290

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