Beauty and the Bot: How Emotional Responses to AI-Generated Ads Shape Consumer Attitudes.

Additional Metadata
Keywords	AI-generated advertising, consumer perceptions, advertising, emotional engagement, generative AI
Thesis Advisor	Boksem, Maarten, Trabdandt, Melanie
Persistent URL	hdl.handle.net/2105/79291
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Noriega González, Natalia. (2026). Beauty and the Bot: How Emotional Responses to AI-Generated Ads Shape Consumer Attitudes. In Marketing Management.http://hdl.handle.net/2105/79291

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