Consumer Perception of Deepfake vs. Human Advertisements: The Role of Appeal Type on Trust and Purchase Intention

Additional Metadata
Keywords	deepfake advertising, appeal type, consumer trust, purchase intention, perceived authenticity
Thesis Advisor	Dupont, Lennie, Paschmann, Jens
Persistent URL	hdl.handle.net/2105/79292
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Blok, Roos. (2026). Consumer Perception of Deepfake vs. Human Advertisements: The Role of Appeal Type on Trust and Purchase Intention. In Marketing Management.http://hdl.handle.net/2105/79292

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