Does Knowing the Creator Matter? The Influence of Content Source and Disclosure on Perceived Advertisement Trust

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Keywords	AI, Generative AI, Trust, Advertising, Video Advertisement, Emotion, Uncanny Valley
Thesis Advisor	Fytraki, Agapi, Smidts, Ale
Persistent URL	hdl.handle.net/2105/79298
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heeringa, Anne. (2025). Does Knowing the Creator Matter? The Influence of Content Source and Disclosure on Perceived Advertisement Trust. In Marketing Management.http://hdl.handle.net/2105/79298

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