Exploring the Marketing of Electric Vehicles

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Keywords	Electric Vehicles, Marketing strategies, Automotive industry, Consumer perception, EV resistance, Automobile marketing, Sensory appeal
Thesis Advisor	Granulo, Armin, Columbano, Martina
Persistent URL	hdl.handle.net/2105/79299
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Visconti Hirth, Guido. (2025). Exploring the Marketing of Electric Vehicles. In Marketing Management.http://hdl.handle.net/2105/79299

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