Behind the Screen: Investigating the Role of Perceived Anonymity in Social Norm-Driven Consumer Choices. Understanding When and How Social Norms Affect (Un)Sustainable Purchase Intention

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Keywords	perceived anonymity, sustainable purchase intention, injunctive social norm
Thesis Advisor	Granulo, Armin, Columbano, Martina
Persistent URL	hdl.handle.net/2105/79301
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cheng, Jenny. (2026). Behind the Screen: Investigating the Role of Perceived Anonymity in Social Norm-Driven Consumer Choices. Understanding When and How Social Norms Affect (Un)Sustainable Purchase Intention. In Marketing Management.http://hdl.handle.net/2105/79301

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