Too Artificial to Be Authentic? The impact of AI Disclosures in Advertisements on Consumer Attitudes

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Keywords	Advertising, Perceived Authenticity, Brand Familiarity, AI disclosure, AI-generated content
Thesis Advisor	Fytraki, Agapi, Smidts, Ale
Persistent URL	hdl.handle.net/2105/79302
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boicenco, Luana. (2026). Too Artificial to Be Authentic? The impact of AI Disclosures in Advertisements on Consumer Attitudes. In Marketing Management.http://hdl.handle.net/2105/79302

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