The AI transparency paradox: How AI disclaimers on a skincare brand's cause-related marketing campaign shape brand trust and purchase intention

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Keywords	AI disclaimers, Transparency paradox, Purchase intention, Brand trust, AI aversion, Cause-related marketing
Thesis Advisor	Fytraki, Agapi, Smidts, Ale
Persistent URL	hdl.handle.net/2105/79303
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Must, Rebecca. (2025). The AI transparency paradox: How AI disclaimers on a skincare brand's cause-related marketing campaign shape brand trust and purchase intention. In Marketing Management.http://hdl.handle.net/2105/79303

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