Exploring the Potential of Deepfake Labelling as a Driver of Information Seeking Behaviour for Green Consumption

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Keywords	deepfake, green consumption, information seeking behavior, advertisement trust, AI labelling
Thesis Advisor	Lasarov, Wassili, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/79311
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rosch, Emma. (2025). Exploring the Potential of Deepfake Labelling as a Driver of Information Seeking Behaviour for Green Consumption. In Marketing Management.http://hdl.handle.net/2105/79311

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