Personalization in the Age of AI: Comparing the Effects of Traditional and Hyper-Personalized Advertising on Brand Attitudes towards Hedonic and Utilitarian FMCG Products

Additional Metadata
Keywords	traditional personalization, hyper-personalization, hedonic, utilitarian, brand attitude, FMCG, product type
Thesis Advisor	Lasarov, Wassili, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/79313
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Corsten, Rozanne. (2025). Personalization in the Age of AI: Comparing the Effects of Traditional and Hyper-Personalized Advertising on Brand Attitudes towards Hedonic and Utilitarian FMCG Products. In Marketing Management.http://hdl.handle.net/2105/79313

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