Consumer Attitudes Toward AI-Generated Advertising and Effects on Brand Attitudes

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Keywords	AI, perception of AI, perception of advertisements, perception of AI-generated advertisements, technology readiness
Thesis Advisor	Trabdandt, Melanie, Boegershausen, johannes
Persistent URL	hdl.handle.net/2105/79379
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kolarov, Kiril. (2025). Consumer Attitudes Toward AI-Generated Advertising and Effects on Brand Attitudes. In Marketing Management.http://hdl.handle.net/2105/79379

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