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van Kerckhove, Anneleen, Mariadassou, Shwetha
hdl.handle.net/2105/79442
Marketing Management
Rotterdam School of Management

Kuo, Chun-Cheng. (2025). Cheaper or Healthier? The Effect of Nutri-Score Label and Price Percentage Discount and Their Effect on Consumer Purchase Intention. In Marketing Management.http://hdl.handle.net/2105/79442