2025-08-27
Cheaper or Healthier? The Effect of Nutri-Score Label and Price Percentage Discount and Their Effect on Consumer Purchase Intention
Publication
Publication
| Additional Metadata | |
|---|---|
| , , | |
| van Kerckhove, Anneleen, Mariadassou, Shwetha | |
| hdl.handle.net/2105/79442 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Kuo, Chun-Cheng. (2025). Cheaper or Healthier? The Effect of Nutri-Score Label and Price Percentage Discount and Their Effect on Consumer Purchase Intention. In Marketing Management.http://hdl.handle.net/2105/79442 |
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