Mixed Signals, Mixed Feelings: Reputational tensions as a catalyst for cognitive dissonance and justification

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Keywords	corporate reputation, consumer behavior, purchase intention, moral licensing, cognitive dissonance
Thesis Advisor	Berens, Guido, Morseletto, Piero
Persistent URL	hdl.handle.net/2105/79445
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fabrie, Kyra. (2025). Mixed Signals, Mixed Feelings: Reputational tensions as a catalyst for cognitive dissonance and justification. In Global Business & Sustainability.http://hdl.handle.net/2105/79445

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