Publication
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Social crowdfunding: individual- and project-related determinants of success Empirical investigation on Kickstarter.com Master Thesis
October 2013 -
October 2013 -
October 2013 -
October 2013 -
Different donation structures and their impact on the effectiveness of a cause-related marketing campaign Master Thesis
October 2013 -
The Influence of Sleeping Behaviour on Consumers’ Likelihood of Purchase: a Case of Consumer Electronic Products Master Thesis
October 2013 -
October 2013 -
October 2013