Erasmus University Thesis Repository

When is pay for luck asymmetry more pronounced Master Thesis

Manuputty, J.J.

September 2014
How to become smarter in hiring salespeople The importance of industry experience Master Thesis

Giannou, S.

September 2014
What are your employees promoting? Managing consistency in marketing communications through alignment of organisational identity and core company values Master Thesis

Veselinova, G.P.

September 2014
Determinants of the capital structure Master Thesis

Rigault, M.C.

September 2014
What influences social coupon consumers’ willingness to pay the full non-discounted price on a future purchase Master Thesis

Lit, Y.

September 2014
Effect of shame and guilt appeals in green advertising for different product categories Master Thesis

Hortensius, S.C.

September 2014
Language effects in advertising Address, brand positioning and age in consumers’ brand attitudes Master Thesis

Brouwer, J.S.

September 2014
The signalling effect of fair-trade certification seals Master Thesis

Looff, R. de

September 2014

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