Erasmus University Thesis Repository

"This App is So Me": The Influence of Identity and Social Sharing on Young Adults’ Mobile App Preference and Willingness to Pay Master Thesis

Bergoč, Nina

July 2017
From Company Focus to Customer Focus: Customer Preference in the Confectionery Business during the Pre-Purchase Stage Master Thesis

Hoorn, Fiona

July 2017
Predicting and enhancing the intention to adopt pro-environmental regulations Master Thesis

Tkalecz, Lisette

July 2017
The Role of Emotion Regulation in Compulsive Online Buying Master Thesis

Belz, Kristina

July 2017
Perceptions of privacy online by young adult Millennials Master Thesis

Fidlerová, Denisa

July 2017
Resist That Chocolate Bar: Can Goal Setting Save You From Temptation? Master Thesis

Tiefengraber, Sara

July 2017
The gift of Birthdays: the effects of impulsive buying tendency and budget categorization on consumer spending for birthday gifts Master Thesis

Mirpuri, Jasmin

July 2017
How do exclusive new product offerings influence consumer’s evaluation of the retailer’s assortment and the retail image? Master Thesis

Mesker, Sanne

July 2017

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