Erasmus University Thesis Repository

Self-benefit versus other-benefit marketing appeals Their effectiveness in promoting green products by environmental entrepreneurs Master Thesis

Jansen, A.B.B.

December 2009
Do I really want what she’s having? The effect of favourable and unfavourable product placements in TV series Master Thesis

Verboom, I.

December 2009
Windows of opportunity for the Issue of seasoned equity Master Thesis

Birsanu, A.

December 2009
How can leaders increase service worker performance Applying detached concern to service work Master Thesis

Beun, N.

December 2009
Changes in beliefs and attitudes when introducing a new information system The effect of the social network Master Thesis

Waterlander, G.

December 2009
Managing research spin-offs Exploring the main factors to manage research spin-offs successfully and find out what role the parent company’s organization play in this Master Thesis

Masseurs, M.C.W.

December 2009
Promoting female entrepreneurship by role models A master thesis concerning the possible influence of entrepreneurial role models on female entrepreneurship in the Netherlands Master Thesis

Barentsz, R.

December 2009
The effect of the color red on product evaluations Master Thesis

Bröcker, C.C.

December 2009

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