Publication
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July 2015
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July 2015
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July 2015
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July 2015
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Can a brand's heritage turn into a liability when extending to a very different product category? Master Thesis
July 2015 -
July 2015
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Cross-listings in the US, UK and Germany: does legal bonding explain changes in analyst coverage of cross-listed firms? Master Thesis
July 2015 -
Compensatory consumption: the influence of implicit self-theories and product benefits on the response to personal threats Master Thesis
July 2015