Erasmus University Thesis Repository

Customers' selection criteria for life insurance in Russia and its implications for marketing strategy Master Thesis

Vershinin, Vladislav

July 2016
Consumer perceptions of the effects of goal proximity and goal source on motivation in weight loss goals Master Thesis

Soboleva, Dasha

July 2016
How Self-Control Impacts the Creation of Word-Of-Mouth Content in an Online and Offline Environment Master Thesis

van de Weijgert, Lisanne

July 2016
A Study on the Effect of Emotional Versus Rational Appeals of Sponsored Instagram and Facebook Advertisements on Purchase Intention and Ad Intrusiveness with the Moderating Role of Consumer Attitudes towards Advertisements on Instagram versus Facebook Master Thesis

Kalamerd, Awat

July 2016
An analysis on frequency and relative presence of discrete emotion words in Kickstarter campaign texts Master Thesis

van Wijk, Rijnie

July 2016
The power of free music: an analysis of artists' success on SoundCloud Master Thesis

Nipius, Sam

July 2016
Online Reviews: The Strategic Use of Bloggers as Opinion Leaders Master Thesis

Remie, Laura

July 2016
Happy reviewer, happy marketer? Master Thesis

Cools, Manon

July 2016

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