Erasmus University Thesis Repository

How humorous is violence? A study on the effectiveness of comedic violence advertising and humor advertising, and the role of affective responses. Master Thesis

Saarloos, Arjo

July 2016
How Patterns of Emotional Responses affect Advertising Effectiveness Master Thesis

Schrijver, Iris

July 2016
Investigating key NFC product and consumer characteristics influencing NFC mobile payment adoption Master Thesis

Ringlstetter, Julia

July 2016
The influence of impulsive tendency traits, normative evaluations, social visibility and emotions on impulsive buying behavior Master Thesis

de Jong, Sanne

July 2016
Effects of Emotion and Peer Pressure on Impulse Buying Master Thesis

Lozeman, Monique

July 2016
Understanding dieters: Society pressures and ideals through advertisement Master Thesis

Peze, Karlijn

July 2016
Anticipatory Consumer Guilt: A Study on the Purchase Likelihood of Hedonic Products in the Supermarket Environment Master Thesis

Opfergelt, Katharina

July 2016
Not if, but when...the effects of cyber crime response on companies' brand perception. Master Thesis

Mathijsen Greenwood, Emily

July 2016

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