Erasmus University Thesis Repository

CFC-Tailored Message Framing and its Effect on Sunscreen Use Behavior Master Thesis

Zeiger, Lisa

July 2017
The Effectiveness of Push vs. Pull Advertisement in Social Media - An Investigation of Marketing Methods on the Mobile Social Network Instagram Master Thesis

Lange, Franziska

July 2017
Mobile Marketing: Perceived Effectiveness of Location-Based versus non-Location-Based Advertisings Master Thesis

Kaiser, Alena

July 2017
You Are What You Share - A study into what drives consumers to engage in electronic Word-of-Mouth and share advertising content online Master Thesis

Grunden, Marian

July 2017
Nudging Online Consumer Behavior: Reducing meat consumption to decrease the industry's impact on health, animal welfare and the environment Master Thesis

Lanz, Camila

July 2017
The effect of choice making on ego depletion and impulse buying Master Thesis

Reinink, Amber

July 2017
Building strong brands in an online world Master Thesis

Berg, Michelle

July 2017
Would You Purchase Palestinian Craft Beer? Does Country of Origin affect Purchase Intentions among Dutch Consumers? Master Thesis

Jouda, Nour

July 2017

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