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Is bad publicity good publicity? The impact of negative publicity about a celebrity endorser on brand attitude and purchase intention Master Thesis
Çolak, E.
September 2012 -
The (im)possibility of liberal neutrality in theory and practice The case of ICRC Master Thesis
Daams, A.M.
September 2012 -
Organizational identity: current identity & desired identity who is in and who is out? Master Thesis
Methorst, F.
September 2012 -
Brand image transfer around mega events and the influence of sponsorship leveraging through social media The example of the London 2012 Olympic Games Master Thesis
Janssen, V.P.G.
September 2012 -
Measuring the environmental sustainability impact on cloud computing adoption using real options theory Master Thesis
Zeilstra, D.P.
September 2012 -
To what extent does ‘self concept clarity’ influence one’s self-censorship, and what is the moderating role of one’s regulatory focus Master Thesis
Lips, J.
September 2012 -
September 2012 -
How can business identify BoP’s needs? Master Thesis
Gent, S.M. van
September 2012