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An Investigation into the Effects of Number of Endorsements and Size of Influencer on Perceived Credibility and Consumer Evaluations of Sponsored Content, Brands, and Influencers on Instagram. Master Thesis
Morimoto, Kate
July 2021 -
Native Advertising: The Effects of the Media Platform Master Thesis
de Koning, Marc
July 2021 -
The Effect of Communication through Personalization and Information Provision on the Intention to reduce meat consumption Master Thesis
Simons, Thomas
July 2021 -
Goal setting and consumer motivation: How to get consumers to reach their goals? Master Thesis
Gendre, Carla
July 2021 -
On Perceptions of Agency & the Role of Epiphanies Master Thesis
Schmid, Paul
July 2021 -
What brand-related actions must young professionals in the computer and IT industry take, in order to establish themselves in the German gig economy? Master Thesis
Kopetzky, Robert
July 2021 -
Self-regulated knowledge sharing Master Thesis
Groothuis, Elisa
July 2021 -
Impact of Managerial Practices of Middle-Managers on Individual's Readiness for Change Master Thesis
Andrén Eriksson, Elin
July 2021