-
Consumer recycling behavior: Shifting consumers towards sustainable disposing of mobile phones Master Thesis
Commissaris, Koen
July 2023 -
Promoting sustainable tourism: An examination of the interaction between goal framing, construal appeal, and proximity appeal in communication Master Thesis
Kahr, Sebastian
July 2023 -
The role of one’s meat attachment on the effectiveness of different plant-based ad appeals Master Thesis
Tang, Yvonne
July 2023 -
The effectiveness of rational vs. emotional advertising of sustainable coffee Master Thesis
Harutunian, Melina
July 2023 -
Captivating Consumers in 6 Seconds: The Impact of advertising duration with Emotional vs. Rational Appeals in TikTok Advertisements Master Thesis
Brühöfner, Antonius
July 2023 -
Appealing or Creepy? Investigating the Efficacy of Anthropomorphism in Service Robots: Implications for Consumer Behaviour and Decision-Making Master Thesis
Saccani, Anna Chiara
July 2023 -
Tuning the Algorithm: The Impact of Modification on the Evaluation of AI-Empowered Music Recommendation Systems Master Thesis
Reddering, Sebastiaan
July 2023 -
Exploration of The Role of Social Influence on Algorithm Preference Master Thesis
Sezer, Barış Eren
July 2023