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Consumer acceptance of Beacon-based technologies in shopping centers Master Thesis
Sen, Irem
July 2019 -
Are recommendations really helping? A study in the effect of recommendation and decision-making style on purchase intention Master Thesis
Nien, Tina
July 2019 -
Effect of different interfaces on risk propensity Master Thesis
Hanemaaijer, Tim
July 2019 -
Risk perception on touch versus non-touch interfaces Master Thesis
de Rover, Suzanne
July 2019 -
Interface Psychology: iPad versus Computer? The impact of different interfaces on consumer judgment and decision making Master Thesis
Braakman, Sietske
July 2019 -
Gender gap and cultural values at work - An analysis of objective career success in the marketing department Master Thesis
Fortini, Gaia
July 2019 -
A discrete choice analysis on user preferences for e-commerce site attributes: Moderating effects of individual-level culture Master Thesis
Baferou, Angeliki
July 2019 -
Personalised advertising: Examining the cost-benefit trade-off and how it influences consumer satisfaction and subsequent behaviour Master Thesis
Beznea, Irina
July 2019