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Green Marketing within Fashion: How can online websites within the fashion industry be optimized, to encourage sustainable purchase intentions among consumers? Master Thesis
Bergmann, Linnea
August 2018 -
Co-creation as a driver of behavioral intention? An experimental investigation into the value of co- creation in sustainable fashion Master Thesis
Bhouri, Sara
August 2018 -
This video is sponsored by... The effects of consumer awareness of paid endorsement on brand credibility in the beauty industry Master Thesis
Alvarez Franco, Camila
August 2018 -
Nudging out of home snacking behavior Master Thesis
Uden, Lotte
August 2018 -
Nudging blood donation: The influence of social pressure and manipulation of proximity perception on non-donors Master Thesis
Lauretta, Alice
August 2018 -
How predefined choice sets affect customer choice satisfaction. A study on the effects of customer profiling and similarity between products Master Thesis
van Iwaarden, Kristy
August 2018 -
How to influence online consumer behavior towards organic cotton choices Master Thesis
de Bakker, Arlette
August 2018 -
Does context matter? The impact of choice architecture on purchase intention in an online choice environment Master Thesis
Gassol Lluis, Isaac
August 2018