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The influence of choice complexity on the option framing effect on purchase intention, amount of money spent on selected options and post choice satisfaction Master Thesis
Ton, Nu Minh Anh
August 2021 -
How distances in alphanumeric brand names and prices information influence perceived product quality Master Thesis
Verstraeten, Filippa
August 2021 -
The Role of Creativity in marketing: A necessity or just a nice to have? Master Thesis
Ji, Lusi
August 2021 -
Defining the difference between a joint venture or acquisition for the innovativeness of the incumbent in high-tech industries Master Thesis
van der Wilt, Lisette
August 2021 -
A Local Network Game: Reorganising a Marketing Department Strategically Master Thesis
Sosnovskyi, Dyma
August 2021 -
Uncertainty in the Workplace: The Effect of Remote Collaboration on Innovation Performance Master Thesis
Pons Gutierrez-Rave, German
August 2021 -
Inter-firm and firm related factors influencing stakeholder participation in innovation platforms Master Thesis
van Keeken, Dominique
August 2021 -
Improving customer acquisition in an e-commerce setting with the use of predictive retargeting; a case study Master Thesis
Koning, Jasmijn
August 2021