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The effect of ad transparency, personalization and content sensitivity on consumer response Master Thesis
Vriend, Elsemieke
July 2019 -
The use of Instagram’s influencer vs. brand posts - with embedded purchasing link - in affecting consumers’ purchase intent Master Thesis
Rovers, Juju
July 2019 -
Netflix's long tail and digital piracy Master Thesis
de Leeuw, Alexander
July 2019 -
The branding effectiveness of user-generated content on consumer attitudes and intention to purchase, with regard to content nature, content type, and product type Master Thesis
Liu, He
July 2019 -
Online Consumer Reviews: The impact of review dynamics on product sales in the e-commerce context Master Thesis
Nguyen, Khiet Anh
July 2019 -
Machine learning meets instrumented balance test: Feature extraction in fall detection from a biomechanical perspective Master Thesis
Wu, Lizzie
July 2019 -
The impact of smart building technology and analytics on energy consumption of office buildings Master Thesis
Eggink, Machtelt
July 2019 -
The role of reward structure design in crowdfunding success Master Thesis
Abesadze, Avto
July 2019