-
Reviving Retailers Master Thesis
Schenk, M.L.M.
April 2018 -
The impact of advertising appeal and brand personality on customer’s willingness to share a viral advertisement of a controversial product on social media Master Thesis
Gambon Bru, L.
May 2018 -
Do we interpret the online review differently? Master Thesis
Boons, C.M.A.M.
June 2018 -
The effect of advertising message strategy and benefit appeals on purchase intention for sustainable apparel products Master Thesis
Karra, M.
June 2018 -
The Impact of Customer Empowerment on Observer-Based Brand Equity Master Thesis
Zodenkamp, J .
June 2018 -
Consumers’ evaluation of ethical food products The effect of environmental and social ethical attributes on the evaluation of healthy and unhealthy food products Master Thesis
Kersbergen, I.K.F.M.A.
June 2018 -
Marketing meets social influencers Bachelor Thesis
Buvry de Mauregnault, F.B.W. de
June 2018 -
Influener Marketing en het Volggedrag van de Nederlandse Instagrammer in 2018 Bachelor Thesis
Capitein, R.
June 2018