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What makes us so different? Credit card behavior of Dutch vs. U.S students Master Thesis
Groenendijk, J.
October 2013 -
The Influence of Sleeping Behaviour on Consumers’ Likelihood of Purchase: a Case of Consumer Electronic Products Master Thesis
Vendrig, B.C.J.
October 2013 -
Different donation structures and their impact on the effectiveness of a cause-related marketing campaign Master Thesis
Veleva, S.K.
October 2013 -
The Power of In-Store Audio Advertisement: Examining the Effect of Focused Audio Marketing on Brand Sales and its Underlying Mechanisms Master Thesis
Graaf, M.A. de
November 2013 -
IN-STORE PRODUCT DEMONSTRATION THE EFFECT ON BRAND VALUE & BRAND SALES Master Thesis
Leeuw, A.R. de
November 2013 -
The effectiveness of appeals in green advertising Master Thesis
Veelen, T. van
November 2013 -
Share, Like and Win? Virality of brand messages on social media Master Thesis
Vliet, R van der
November 2013 -
Country-of-origin effect in the luxury goods category The impact of country of brand on the quality perception of luxury handbags Master Thesis
Stoimenova, P.J.
December 2013