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Consumers’ Response to Product Copycats and the Role of Brand Loyalty An applied research to the Apple Inc. - Samsung Electronics case Master Thesis
Ma, W.F.
March 2014 -
Consequenties van opzichtige consumptie Bachelor Thesis
Mes-Ouli, R.E.
May 2014 -
Measuring consumer innovativeness in perspective to their online purchase propensity in two product categories Master Thesis
Dam, E.
May 2014 -
The effectiveness of social media in the museums sector Master Thesis
Emmanouilidi, D.
May 2014 -
Social media marketing: a gateway to consumers’ wardrobe? A study based on high-‐street fashion brands Zara, H&M and River Island Master Thesis
Tont, D.
May 2014 -
Moderating Factors of Attractive versus Successful Male Spokesperson on Advertising Effectiveness. A Cultural Comparison Master Thesis
Weil, S.
May 2014 -
Business models in the mobile market as determinants of consumers’ behavioral intention. Master Thesis
Katwijk, R. van
June 2014 -
Stadslandbouw Transitie naar een duurzamer voedselsysteem Bachelor Thesis
Rabbers, M.
June 2014