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What is the impact of the financial crisis on consumer confidence of nations and can the level of consumer confidence be predicted during the crisis ? Master Thesis
Jannink, R.J.
November 2010
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Exploring the consequences and antecedents of perceived crowding in the retail environment Master Thesis
Bakker, S.R.
November 2010
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Pleasure & Duty: are there differences to store choice criteria between hedonic and functional stores? Master Thesis
Malmberg, J.A.
November 2010
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The Role of music iin commercials: A nostalgic approach Master Thesis
Veldman, R.
November 2010
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The match-up hypothesis in the sport drinks market Master Thesis
Ooms, S.R.
November 2010
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Testing commercials pre-launch: The impact of commercial likeability on short-term brand equity and recall Master Thesis
Witjes, M.
December 2010
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From viral marketing to epidemics: Message and sender characteristics to increase the intention to forward. Master Thesis
Sprong, E.H.C.
December 2010
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Fair-trade in the Fashion Industry. The Effect of Fair-trade on Customer Loyalty Master Thesis
Duijndam, D.M.
December 2010