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Valence in online customer reviews and purchase intention: The moderating roles of information load and purchase type Master Thesis
Richardson, Nympha
July 2018 -
The role of celebrity involvement in consumers' perceived successfulness of sports product marketing on Instagram Master Thesis
Risseeuw, Larissa
July 2018 -
The effect of certification seals on purchase intention of ethical fashion, moderated by socio-moral disgust Master Thesis
Wijnhoven, Loek
July 2018 -
#Goals: The effect of online social comparison on purchase decisions Master Thesis
Češljić, Angela
July 2018 -
The effectiveness of complementary product recommendations in an online environment Master Thesis
Josse , Déborah
July 2018 -
Approving of and falling for nudges: What shapes consumers' perspectives of nudges? Master Thesis
Tuk, Dennis
July 2018 -
The Instagram complex: A qualitative study of how being active on Instagram is influencing your inferiority feelings Master Thesis
de Schutter, Meraux
July 2018 -
The effect of ambiguity about the production mode on perceived quality and purchase intention regarding upcycled fashion products Master Thesis
Georgiev, Asparuh
July 2018