-
Subscription addiction: A study on how individuals discount the future payoffs of electric toothbrush subscriptions Master Thesis
Rütsch, Njani
July 2018 -
The effect of mindfulness on fear appeal in advertising Master Thesis
Argyriou, Nikoletta
July 2018 -
The effect of information load and affect on online consumer behaviour Master Thesis
van der Zalm, Jim
July 2018 -
The effect of different appeals utilised in sponsored Instagram influencer posts on customers’ attitudes and purchase intentions, moderated by product type Master Thesis
Jongerius, Isabel
July 2018 -
Exclusivity or accessibility: balancing status and fairness perception in loyalty programs Master Thesis
Dalmeijer, Tim
July 2018 -
Ne touche pas...A proposal for triggering impulsive purchases in consumers by creating an online touch experience Master Thesis
Tuns, Claire
July 2018 -
Effects of digital contexts on moral judgment in an e-commerce environment Master Thesis
Lazarov , Stefan
July 2018 -
Emotions in the luxury product industry- To what extent do emotions drive the willingness to purchase luxury products? Master Thesis
Vlaar, Vivian
July 2018