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Luxury E-Commerce: Blessing or Curse? | Does the level of exclusivity of luxury products on e-commerce affect the total perceived luxuriousness of a luxury brand? Master Thesis
Gkogkou, Anastasia
July 2019 -
Influence of an offline promotional event on an online paid media advertising. The example of a fashion show and a YouTube campaign Master Thesis
Arendt, Agata
July 2019 -
Corporate apologies on social media: How saying sorry impacts consumer perception Master Thesis
Martins Nunes da Silva Carlos, Joana
July 2019 -
Nudging eco-friendly tourist behaviour: how to guide people towards booking more sustainable accommodations? Master Thesis
Pieters, Esther
July 2019 -
Missed deliveries, missed opportunities: Nudging the usage of collection and delivery points Master Thesis
Jansen, Maike
July 2019 -
The effects of disgust and anger on impulsive buying behavior, and the moderating effects of self-control and emotional stability Master Thesis
Behonek, Lisanne
August 2019 -
Impulse buying in the digital age: The interaction between website designs, personality traits and mental states Master Thesis
Georis, Jeanne
August 2019 -
Is Green the New Black? The influence of pride and guilt on CSR consumption choices in the luxury industry Master Thesis
Petrovic, Valentina
August 2019