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The relationship between positive and negative affect, retail therapy and impulse buying. Master Thesis
Hootsen, Romy
September 2021 -
Goal Setting: Studying the effects of subgoal failure on motivation and how that is affected by failure framing. Master Thesis
Almeida Baker, David
September 2021 -
Customer Perceived Value of Electric Rental Cars Master Thesis
Benchamach, Ouiam
December 2021 -
Emotions and Personality Traits in Donation Behaviour Master Thesis
Lenskens, Bart
February 2022 -
The Hedging Technique: adding uncertainty to enhance people’s risk perception. Master Thesis
di Gennaro, Carlotta
February 2022 -
Nudging consumers towards recycled, sustainable fashion Master Thesis
Selders, Ditte
February 2022 -
Emotions in advertising – advertising effectiveness for different price category brands in the consumer goods industry Master Thesis
Neumann, Yannick
February 2022 -
Tackling Hate Speech on Social Media: The Role of the Source of Regulation and Freedom Appeals on Consumer Attitudes. Master Thesis
Schmidt, Caroline
March 2022